Project description
REASON investigates the interplay between climate reporting and social impact in three dimensions: media climate communication, self-perception and unconscious psychological reactions. The aim is to overcome psychological barriers such as existential fear and hopelessness. Instead, motivational messages and positive perspectives should encourage people to actively participate in change and shape a more sustainable future.
The project includes a comprehensive study of climate change news in Austrian newspapers over the last 20 years using sentiment analysis and two empirical studies to investigate reactions to threat and solution-oriented news.
The aim is to obtain a holistic picture of the extent to which these messages are disseminated and how they can influence emotions and actions. Based on these findings, targeted strategies to improve climate communication will be developed, accompanied by workshops for various stakeholders such as journalists, politicians, activists and the public.
The results of the studies, based on a comprehensive analysis of climate change news in Austrian newspapers over the last 20 years using sentiment analysis and two empirical studies, serve as a basis for developing targeted strategies to improve climate communication. Accompanied by workshops for various interest groups such as journalists, politicians, activists and the public, the project aims to enrich the social debate and promote a constructive dialog on shaping a sustainable future.
